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Sony Lens and Body Rentals in South Africa

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Its for real! We now have a way of trying out all those lovely lenses and bodies that we would love to have.... 
Robbie Aspeling has now set up a Sony Rentals facility. Have a look here is you want to see what he has available!
Thanks Robbie - and good luck with your new venture!

The best gift for your favourite Tog...

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Want to buy something for the photographer in your life that has everything?

Well, the Triggertrap Mobile Dongle is pretty much the perfect gift for the photographer in your life: it’s fun, it’s useful, it’s a good price, and most people don’t have one yet. And to top it all, they are giving away their mobile app for free!

There is a connector for every camera - you just need to purchase the correct adapter from their site. It's a reasonably cheap gift, and I can promise that this will be one that very few photographers already have (and all will absolutely love!)

Sony launches a whole bunch!

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Sony have really been busy..... here are links to the launches of all their exciting new stuff!

Cyber-shot™ DSC-RX1 from Sony is world’s first compact camera with 35mm full-frame 24.3 effective megapixel sensor

Wed, 12/09/2012 - 05:00

Sony introduces first 35mm full-frame Handycam®

Wed, 12/09/2012 - 05:00

Sony introduces full-frame α99

Wed, 12/09/2012 - 05:00

Made for photographers: The NEX-6 compact system camera from Sony puts DSLR power in your pocket

Wed, 12/09/2012 - 05:00

Discover your sense of adventure with Wi-Fi enabled wearable Action Cam by Sony

Wed, 29/08/2012 - 15:45

Ultra-compact Full HD video camera for extreme sports and point-of-view shooting

Sony α37 Launched with new 18-135mm F3.5-5.6 Lens

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Sony has launched their latest Alpha - the α37 boasts Full-time Continuous Auto Focus at 7 frames per second shooting and Full HD video and a tiltable LCD

17 May 2012

A37-7.jpg

  • 16.1 effective megapixel Exmor APS HD CMOS sensor
  • High-speed shooting up to 7fps with Full-time Continuous AF in Tele-zoom Continuous Advance Priority AE mode, thanks to the Translucent Mirror Technology
  • Responsive, accurate 3-cross 15-point phase detection autofocus
  • High-resolution Tru-Finder with 100% coverage
  • AVCHD (50i/25p) ensures smooth, high quality video
  • Auto Portrait Framing for getting a top-quality portrait
  • Titable LCD making low/high-angle shootings easier
  • High sensitivity with wide ISO 100-16000 range
  • Clear Image Zoom doubles effective focal length while maintaining full pixel count
  • Great results made easy with Superior Auto mode

Sony NEX-F3 Launched

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Sony has launched their new addition to the NEX series of compact cameras - the NEX-F3!

17 May 2012

  • APS-C size image sensor with 16.1 effective megapixels
  • 180° tiltable LCD for easy self-portraits
  • Built-in flash helpful in low-light conditions
  • Auto Portrait Framing for easy, top-quality portraits
  • AVCHD (50i/25p) ensures smooth, high quality video
  • Clear Image Zoom doubles effective focal length while maintaining full pixel count
  • Great results made easy with Superior Auto mode
  • Long 470 shot battery life and easy USB charging

Sony Release Firmware 1.05 for A65 and A77

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Firmware update 1.05 for Sony α65 and α77

29 March 2012: This firmware update sharpens camera responses for Sony α77 and α65 and supports aberration/vignetting compensation for more lenses.

29 March 2012

Latest firmware Version 1.05 also supports aberration/vignetting compensation for more lenses

A new firmware update further boosts operability of the α77 and α65 Translucent Mirror cameras from Sony.

New Sony α57 launched!

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Sony Brings Pro-level Performance to Mainstream SLR Users with New High-Speed α57 Camera Featuring Translucent Mirror Technology
  • 12 fps Shooting,
  • Full HD (60p) Video Capture,
  • New Auto Portrait Framing 

It's here! The Sony 500mm F4 G Lens.......

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Sony launches the long awaited 500mm Super Telephoto lens!

Rugged, pro-focused SAL500F40G lens from Sony for A-mount SLT and DSLR cameras

  • Longest-ever focal length G Lens from Sony
  • Bright F4.0 aperture for superior light gathering
  • Nano AR Coating on optical surfaces for flawless still images and HD video
  • Compatible with SteadyShot INSIDE featured in all α cameras
  • New SSM drive circuit for quick, accurate autofocus
  • Rugged dust- and moisture-resistant design: ideal partner for SLT-A77
  • Enhanced handling and operability

 

Sony published Firmware update for NEX Series

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αNEX Cameras:New Firmware Enables Translucent Mirror Adapter Compatibility

Press release follows:

Today we released updated firmware for our αNEX E-mount cameras, more specifically firmware update 2.0v for Lens/Adapter. The firmware update applies to E-mount models launched prior to Oct 2011, so models getting the firmware update include the αNEX-3, NEX-5, NEX-C3 cameras, as well NEX-VG10 Handycam Camcorder and even a model in our professional camera line, the Sony NEX-FS100U.

First third party lens for Sony NEX E-mount from Tamron - 18-200mm

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TAMRON 18-200mm F/3.5-6.3 Di III VC (Model B011) for Sony NEX - E-Mount

On 8 December 2011Tamron announced the introduction of an exciting new lens, the 18-200mm F/3.5-6.3 Di III** VC (Model B011). The new high-power zoom lens is designed for the Sony E-mount system of its NEX series interchangeable-lens, lightweight and compact digital cameras. Sales in Japan will commence from December 15, 2011.

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